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THE ASK
Develop a new brand based off of Witching Hour Wine - Total Wine & Spirits' most successful private label. The new brand, Stories & Spells, needs to exist in the same realm as Witching Hour, but have its own identity.
THE ARCHETYPE:
THE MAGICIAN
With a name like Stories & Spells, this was a no-brainer archetype. The brand itself is meant to feel mystical and fun.
EXPLORATION
Final Label
DIGITAL + PRINT
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